UBM Medica US, BrightWhistle Form Strategic Partnership

New alliance combines UBM Medica's expertise in physician marketing with BrightWhistle's innovative social marketing solution to benefit hospitals and health systems

NORWALK, Conn. and ATLANTA, Feb. 18, 2014 /PRNewswire/ -- UBM Medica US announced today a partnership with BrightWhistle, Inc., including the joint marketing of each other's solutions and collaboration on building larger offerings for some of the world's premiere healthcare and hospital groups.

UBM Medica US is one of the largest media companies in the United States serving the healthcare industry and delivers integrated and strategic communication solutions to a comprehensive audience of medical professionals and hospital and healthcare systems through online, print, live and custom programs.   BrightWhistle is the first end-to-end social and search marketing solution built exclusively for the healthcare industry – serving providers, payors, ACOs and CROs – transforming a healthcare organization's search and social footprints into viable channels capable of increasing revenue, acquiring new patients, directing patient populations, and influencing patient perception.

"Our partnership with BrightWhistle will allow both of our companies to offer even more comprehensive marketing solutions to US-based hospitals and health systems," said Brian Field, Managing Director of UBM Medica US and COO of UBM Connect.  "This alliance will directly benefit our clients looking to leverage both consumer and physician-focused programs."

"BrightWhistle is a Facebook Preferred Marketing Developer (PMD) with access to the Facebook Ads API.   As a HIPAA compliant PMD focused exclusively on healthcare, we provide access to social networking as a marketing tool for healthcare entities which, until now, have never been able to utilize these channels in an efficient or compliant way," said BrightWhistle Chairman and CEO Greg Foster.  "We believe our offering is greatly enhanced by providing it in combination with UBM Medica's physician reach and expertise in this market."

To learn more about UBM Medica US, visit www.UBMMedicaUS.com

To learn more about BrightWhistle, visit brightwhistle.com.

About BrightWhistle, Inc.
Established in 2010, BrightWhistle delivers a complete search and social marketing solution to health care providers, insurance companies, and other health care institutions. The Company's proprietary solution applies advanced technology designed to enhance a provider's online profile while targeting high value patients and procedures through search and social media. The company also provides its platform to select marketing agencies with a specialization in healthcare. BrightWhistle is one of a small, select group of Facebook Preferred Marketing Developers (PMDs) with official access to the Facebook Ads API.   The Company is the only fully HIPAA compliant PMD focused exclusively on healthcare. BrightWhistle is based in Atlanta and can be found at brightwhistle.com.

About UBM Medica US
Addressing today's healthcare information needs, UBM Medica US, delivers strategic, integrated communications solutions and comprehensive reach -- online, in print, via custom programs and live events. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers and payers resulting in improved quality of care for patients around the world. Through journals, magazines, online communities, live and digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Online communities include CancerNetwork.com, ConsultantLive.com, DiagnosticImaging.com, RheumatologyNetwork.com, OBGYN.net, PhysiciansPractice.com, PsychiatricTimes.com and SearchMedica.com. UBM Medica US is part of UBM Connect which, through a range of aligned interactive environments, both physical and digital – increases business effectiveness for both customers and audiences through meaningful experiences, knowledge and connections.  Headquartered in New York, UBM Connect brings together UBM's healthcare business, UBM Medica US; UBM Canon's advanced design and manufacturing event, online and print brands; UBM Connect New York's catering, cruise shipping, customer management, and fine, specialty and custom chemical communities; and UBM Mexico's concrete show.  For more information, visit www.UBMMedicaUS.com.

About UBM plc
UBM plc is a global events-led marketing services and communications company.  We help businesses do business, bringing the world's buyers and sellers together at events and online, as well as producing and distributing news and specialist content.  Our 5,500 staff in more than 30 countries are organized into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to http://www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM corporate news; follow @UBM for news and updates from across the businesses and selected members of UBM's Twitterati.

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Media Contacts:
UBM Medica US
Amy Erdman
[email protected]

BrightWhistle, Inc.
Mandy Rice
[email protected]