Advanstar is now UBM Advanstar

On 19 December Advanstar became part of UBM plc, a leading global events-led marketing and communications services business.  As a result, Advanstar is now called UBM Advanstar.

Combining Advanstar – one of the largest and most respected operators of U.S. tradeshows – with UBM’s worldwide events platform creates the largest events business in the U.S. and maintains Advanstar as the No. 1 player in U.S. fashion industry events.

Joe Loggia, who remains as UBM Advanstar’s Chief Executive Officer, said:

“We are extremely pleased to join forces with UBM.  Our businesses fit together extremely well, sharing a dynamic business spirit, hugely talented people and a deeply customer-focused culture.

As part of UBM we will continue to provide our customers with the quality of products and services they have come to expect from Advanstar.  Combined with UBM’s global events platform we will be able to deliver our customers expanded opportunities to gain insights,  build connections, and drive commerce  all over the world.”

For more information about UBM plc, go to www.ubm.com